Sober & Lit Podcast
The podcast for midlife women who want to live their best lives!
Are you worried you might be drinking too much? If you’ve tried cutting back your drinking, but can’t imagine your life without wine? This podcast is for you. Sober & Lit is the podcast for women in midlife who want encouragement, support, and real strategies to live their best life without alcohol. Whether you identify as a gray area drinker, are exploring how to stop drinking, or are wondering how to know if you have a drinking problem, this show offers practical tools and honest conversations. In each episode we answer real listeners’ questions about how to get out of the drinking cycle, with sober stories, empowering insights, and practical tips and tactics for living sober with mindfulness, confidence, and joy. If you're ready to explore an alcohol-free lifestyle and step into your most vibrant, “lit” life you're in the right place.
This podcast is for you if you’ve ever asked:
1. Why can’t I drink like everyone else?
2. Why do I drink more than I want to?
3. How do I know if my drinking is a problem?
4. What is a gray area drinker?
5. Why can’t I stop drinking once I start?
6. How can I drink less during stressful times (holidays, divorce, empty nest, grief)?
7. Is it possible to enjoy my social life without alcohol?
8. How do I cut back without quitting completely?
9. What’s the first step to changing my drinking?
10. How much alcohol is too much for a woman my age?
Every episode ends with how we and our guests feel lit with practices that support our mental health, optimizes your fitness goals and enhance personal growth. If you’re sober-curious, or alcohol-free and ready for your next amazing chapter in life, this podcast is your weekly dose of inspiration, tools, real talk, and some laughs!
Sober & Lit Podcast
The Truth About 'Drink Responsibly'—What the Alcohol Industry Doesn't Want You to Know / EP 79
Is “Drink Responsibly” Just a Marketing Scam?
What if the phrase “drink responsibly” isn’t about safety—but about shifting blame? In this eye-opening episode of the Sober & Lit Podcast, Ruby and Susan peel back the glossy layers of alcohol marketing to reveal what’s really behind that familiar tagline. Why does the alcohol industry promote moderation while knowing there’s no safe level of alcohol, according to the World Health Organization? Who benefits when drinking is glamorized and normalized in everything from college ads to Christmas dinner?
With Ruby’s 20 years inside the wine business, and both hosts’ experience helping women break free from drinking, this conversation dives into media manipulation, coping culture, and the myth of moderation. They explore how alcohol ads target us young, how “responsibility” gets weaponized, and how the sober curious movement is finally flipping the narrative.
If you're ready to challenge the status quo, rethink your relationship with drinking, and embrace an alcohol-free lifestyle that’s vibrant, joyful, and empowered—this one’s for you.
P.S. You may have noticed we changed the name of our podcast to Sober & Lit.
It’s still us — Ruby and Susan — showing up each week to share real talk for women exploring alcohol-free living in all its messy, magical, and empowering glory. The only thing that’s changing is the name. Everything else — the stories, the insights, the laughs, and the support — is staying exactly the same!
Don't forget to follow and subscribe and leave a review! It helps to get the word out that living sober is lit!
Listeners have said that our podcast has helped them get alcohol free! Get started by taking a break that feels lit with a Feel Lit 21 Day Break. Click here to find out more: https://www.freedomrenegadecoaching.com/buy-feel-lit-21-sg
Connect with the Podcast Hosts:
Susan Larkin Coaching https://www.susanlarkincoaching.com/
Ruby Williams at Freedom Renegade Coaching https://www.freedomrenegadecoaching.com/
Follow Susan: @drinklesswithsusan
Follow Ruby: @rubywilliamscoaching
It is strongly recommended that you seek professional advice regarding your health before attempting to take a break from alcohol. The creators, hosts, and producers of the The Feel Lit Alcohol Free podcast are not healthcare practitioners and therefore do not give medical, or psychological advice nor do they intend for the podcast, any resource or communication on behalf of the podcast or otherwise to be a substitute for such.
